Flipkart ties up with Meghalaya to boost market access for farmers
Flipkart Group has signed a Memorandum of Understanding (MoU) with the Meghalaya State Agriculture Marketing Board (MSAMB) under its Flipkart Samarth Krishiprogramme to strengthen market linkages and create new sourcing opportunities for farmers in the state. The partnership aims to provide direct market access for Meghalaya's fresh produce, including pineapples, by connecting farmers with consumers across India through digital commerce.
The MoU was exchanged in the presence of Union Minister for Development of North Eastern Region and Communications Jyotiraditya M. Scindia and Meghalaya Chief Minister Conrad Sangma. Under the agreement, Flipkart will assist MSAMB in product quality guidance, demand-based quantity planning and onboarding into its digital commerce ecosystem. In return, ...










