Stayfree®, one of India’s leading menstrual hygiene brands, has introduced the upgraded Stayfree® Secure XL, bringing a new ‘Pad Change Alert’ feature aimed at helping women manage their periods with greater confidence and comfort. The product, now available across supermarkets, kirana stores, e-commerce and quick commerce platforms, is designed to offer Double Protection for up to 12 hours through the brand’s patented Double Leak Lock Technology.
The upgraded Stayfree® Secure XL features two protective barriers that lock in menstrual flow. While the inner barrier provides protection against leakage, the outer barrier gradually turns red, serving as a visual ‘Pad Change Alert’ to let users know when it is time to replace the pad. According to STAYFREE, consumer research and testing conducted by MMR in India in 2026 showed that 100 per cent of women liked the upgraded product, highlighting strong consumer acceptance.
Supriya Srinivasa, Marketing Director, Stayfree® India, said women often experience anxiety over leakage, access to toilets and uncertainty about pad changes during periods. She said the upgraded product has been developed to ease these concerns and allow women to focus on their daily activities with greater confidence. Dr. Dilip Tripathi, Head of Baby & Women’s Health Research & Development at Kenvue, said the innovation is based on extensive consumer research and feedback, combining advanced technology with user-centric design to enhance comfort and protection.
To support the launch, STAYFREE has unveiled its new television campaign, “Zero Tension. Double Protection”, featuring Bollywood actor and brand ambassador Kiara Advani. Directed by filmmaker Shoojit Sircar and produced by Omnicom (Magnon India), the campaign will also be promoted through influencer collaborations, digital initiatives, sampling programmes, wall paintings and on-ground activations, giving consumers greater awareness of the upgraded Stayfree® Secure XL and its latest features.