Oriflame launches longevity science whitepaper to redefine the future of skincare
Global Swedish beauty and wellbeing company Oriflame has launched its latest whitepaper, *Beyond Anti-ageing: How Longevity Science Is Changing Beauty*, outlining how advances in longevity science are expected to reshape the skincare industry by shifting the focus from combating visible signs of ageing to promoting lifelong skin health, resilience and wellbeing.
The whitepaper comes at a time when the United Nations projects that the global population aged 80 years and above will triple by 2050, while many children born today are expected to live well into their 90s. Against this demographic backdrop, Oriflame said the beauty industry is increasingly focusing on improving healthspan alongside lifespan through science-led and preventive skincare solutions.
The publication highlights ...










