Northeast produce gets a national market push as Instamart expands sourcing
Instamart is expanding its Northeast India sourcing network, opening new consumer markets for distinctive regional fruits and vegetables while seeking to strengthen demand for farmers and Farmer Producer Organisations (FPOs). The initiative has started with premium Meghalaya pineapples, sourced through Jirang Organic Agro Farmer Producer Company and air-freighted to Bengaluru. The move gives growers access to markets beyond the Northeast and traditional wholesale markets in Delhi.
Meghalaya Chief Minister Conrad K. Sangma has recognised the initiative as a step towards strengthening market linkages for the state's farmers and showcasing Meghalaya's agricultural identity nationally. Instamart Chief Business Officer GautamSwaroop said the company's reach could help bring the Northeast's ...










