IOC expands Let’s Move campaign in India, targets 4 million students through sports initiative
The International Olympic Committee (IOC), in partnership with the AbhinavBindra Foundation and Reliance Foundation, has launched the latest edition of its “You Can Do This! Let’s Move” campaign, expanding its reach across India as part of efforts to promote physical activity and youth development through sport.
The initiative, which begins on Olympic Day on June 23, builds on the Olympic Values Education Programme (OVEP) and follows two years of campaigns that have already engaged more than 20 million young people nationwide. This year, the programme will be extended to five territories—Odisha, Assam, Chandigarh, Telangana and Meghalaya—with organisers aiming to engage approximately four million students through sports, yoga and classroom-based activities.
The campaign comes amid g...










