SBI General Insurance has expanded its integrated brand campaign, ‘ChuniyeBharosa, ApnoSa’, with the launch of a new motor insurance film featuring actor and brand ambassador PankajTripathi, reinforcing its focus on trust and customer confidence in the country’s growing motor insurance market. The campaign encourages consumers to look beyond policy pricing and choose a dependable insurance partner offering long-term protection and support.
The company said the campaign highlights the importance of informed decision-making while purchasing motor insurance, positioning trust as a key differentiator. Managing Director and CEO Naveen Chandra Jha said customers increasingly seek simple, transparent and dependable protection as vehicles become an essential part of everyday life, adding that the campaign reflects SBI General’s commitment to making insurance more relevant throughout the vehicle ownership journey. RathinLahiri, Head of Marketing & CSR, said the campaign showcases the emotional and financial value of owning a vehicle and emphasizes the importance of choosing a trusted insurer backed by an extensive garage network and documented claims support. The campaign will be promoted across television, print, outdoor, OTT and digital platforms.
Supporting the campaign is SBI General Insurance’s motor insurance portfolio, which offers access to over 8,400 network garages, cashless repair facilities, faster claim approvals and a transparent claims process. Established in 2009, the insurer reported a Gross Direct Premium of ₹15,904 crore in FY2025-26, registering 14.5% year-on-year growth, while expanding its nationwide presence to 182 branches and serving customers through more than 23,000 SBI branches and multiple distribution channels.
The campaign comes at a time when Shillong’s automobile market is witnessing steady growth, supported by rising private vehicle ownership and increasing awareness of comprehensive insurance solutions. With Meghalaya’s hilly terrain and frequent monsoon-related driving risks, demand for dependable motor insurance, cashless repairs and faster claim settlements is gaining importance. Industry experts believe SBI General’s trust-centric campaign and strong service network could strengthen its presence in Shillong, where customers are increasingly prioritising insurer credibility and after-sales support alongside competitive premiums.