Telecom operator Vi is making a splash for lovers of South Indian cinema and regional entertainment with its latest partnership with Sun NXT. Now included in Vi’s Movies & TV Plus and Lite packs, subscribers can explore a vast library of South Indian blockbusters, exclusive series, TV shows, and live channels—all at no additional cost. Featuring content in Tamil, Telugu, Malayalam, Kannada, Bengali, Marathi, and Hindi, Sun NXT adds a new layer of richness to Vi’s all-in-one app, offering premium streaming options for just Rs 248 and Rs 154 per month.
A recent FICCI-EY study showed that regional OTT content is in high demand, accounting for 52% of viewership, surpassing even Hindi-language content. With this partnership, Vi makes it easier for people to enjoy stories in their own language, alongside access to platforms like Disney+ Hotstar, SonyLIV, and ZEE5, all in one app.
In Shillong, this move is expected to resonate widely, as local viewers now have convenient access to beloved regional titles like Annaatthe, Beast, and Doctor. With its finger on the pulse of cultural preferences, Vi’s latest offering speaks directly to the Shillong market’s love for diverse storytelling and multilingual programming, meeting a rising demand for relatable content right on their screens.