Royal Stag BoomBox Season 4 launch in Kolkata highlightsstrategic brand expansion and experiential leadership
Seagram’s Royal Stag has formally launched the fourth edition of Royal Stag BoomBox – The Original Sound of Generation Large – with a high-impact opening at Aquatica Ground in Kolkata on February 21, marking the beginning of its four-city national rollout. The initiative reflects a structured brand leadership strategy centered on immersive, youth-driven engagement under its ‘Living It Large’ philosophy.
The Kolkata edition drew thousands of attendees, with the venue redesigned into a multi-sensory platform featuring vibrant installations, curated food experiences and interactive gaming zones. The evening commenced with a live gaming face-off led by Payal Dhare, reinforcing the event’s integration of digital culture with live entertainment. DJ Sahil Gulati set the tone with an energetic...










