Shopsy bets on AI and gamification to capture Bharat’s next 100 million shoppers
Flipkart-owned Shopsy on Thursday launched its new AI-powered shopping app, positioning itself as an engagement-led hypervalue commerce platform aimed at Gen Z consumers and Bharat’s next 100 million online shoppers. The company said the revamped platform moves beyond traditional offers-led e-commerce by integrating AI-native discovery, video-first product experiences and gamified shopping into a single ecosystem. Shopsy said the app has been designed for young, aspirational and value-conscious consumers across metros and tier-2 and smaller cities, amid rising digital adoption in India.
According to the company, Tier-2+ cities now contribute nearly 65 per cent of new online shopper growth, while Gen Z makes up around 40-45 per cent of India’s e-retail market. The platform uses AI-power...










