ITC Bets on Evolving Consumer Trends to Strengthen FMCG Business
ITC Limited is targeting an addressable FMCG market of around ₹8 trillion by 2035 as the company focuses on brand building, digital expansion, artificial intelligence (AI)-driven consumer insights and strategic acquisitions. Chairman and Managing Director Sanjiv Puri said the Indian FMCG sector is set for significant growth as consumer preferences continue to evolve rapidly.
Addressing shareholders at the company’s Annual General Meeting, Puri highlighted the growing influence of aspirational consumers, premiumisation, Gen Z and Gen Alpha preferences, digital access and quick commerce on the FMCG landscape. He said ITC is using an AI-led consumer insight ecosystem to understand changing consumer needs and develop differentiated products across categories.
ITC’s FMCG portfolio curren...










