Vodafone Idea Limited (Vi) on September 25 announced the introduction of free international roaming on select postpaid, prepaid and enterprise plans, extending the benefit to customers travelling across more than 170 countries.
The company said the new proposition, aligned with its “Vi Pe Sab Hain VIP” brand promise, enables eligible customers and family members to access international roaming for up to three trips a year. Depending on the plan, customers will receive international data quotas and outgoing minutes, with potential savings of up to Rs 9,000 annually.
The offering covers postpaid plans starting at Rs 501, annual prepaid unlimited data plans and corporate plans starting at Rs 451 for enterprise customers. Customers can activate the international Roam-Free plans through the Vi App.
Vi said the initiative is designed to simplify international connectivity by reducing the need for separate roaming packs, local SIM cards or travel eSIMs. Customers can continue using their Indian mobile number overseas, including for essential services such as OTPs.
Avneesh Khosla, Chief Marketing Officer, Vi, said the company was transforming international roaming from an additional purchase into a built-in benefit on key Vi plans.
The proposition is supported by a new commercial featuring Shah Rukh Khan. Vi said the campaign reinforces its focus on making premium and worry-free experiences accessible to its customers.
Vodafone Idea Limited is a partnership between the Aditya Birla Group and Vodafone Group, offering voice and data services across 2G, 4G and 5G platforms and expanding 5G services across 17 circles.