Business

Sensodyne, a leading oral care brand from Haleon, has set a GUINNESS WORLD RECORD™ for the most online dental screening tests completed in 24 hours. Conducted at MahaKumbh 2025, the record-breaking initiative saw 27,396 individuals undergoing dental check-ups in a single day, marking a significant step in promoting proactive oral care in India. The screenings were facilitated by over 30 Indian Dental Association (IDA) dentists and a dedicated team of 200+ promoters, leveraging mobile technology in collaboration with A Dental Friend and Smilo. The event also marked the launch of Sensodyne’s ₹20 small toothpaste pack, aimed at making sensitivity protection more affordable and accessible. Speaking on the initiative, Kishlay Seth, Category Lead – Oral Health, Haleon India Subcontinent, sai...

Oriflame, the Swedish holistic wellbeing brand, has announced the launch of Wellosophy Skincare, a seven-piece collection designed to complement its existing range of nutritional supplements. This strategic expansion reinforces Oriflame’s commitment to an inside-out approach to beauty and wellness, addressing the growing consumer demand for holistic self-care solutions. The new Wellosophy Skincare line is powered by eight adaptogenic ingredients, including Ashwagandha from India and Siberian Ginseng, helping to combat oxidative stress, which affects 9 in 10 women worldwide. The formulations are 97% natural, biodegradable, and certified by The Vegan Society™, free from parabens, mineral oils, SLS, and SLES. The range includes a cleanser, serum, face cream, eye balm, face mist, sleep eli...

The third edition of Royal Stag BoomBox – The Original Sound of Generation Large commenced in Guwahati’s Saru Sajai Stadium Complex on March 1, marking a significant boost for India’s live entertainment industry. Combining Bollywood melodies with hip-hop beats, the event drew thousands, reinforcing the growing demand for experiential music festivals in the country. With power-packed performances by DJ Yogii, rapper Ikka, singer Nikhita Gandhi, and a grand finale by Armaan Malik, the festival created an immersive cultural experience. Beyond music, curated food zones, interactive gaming, and art installations contributed to the economic footprint of the event, benefiting local businesses, tourism, and hospitality sectors. Kartik Mohindra, Chief Marketing Officer, Pernod Ricard India, ...

HDFC Life, one of India’s leading life insurers, has launched HDFC Life Click 2 Achieve Par Advantage, a participating life insurance plan designed to help individuals meet financial milestones with liquidity, flexibility, and long-term security. The plan offers key features such as Policy Continuance Benefit (PCB), which waives future premiums while continuing benefits for nominees in case of the policyholder’s demise. It also provides a customizable Death Benefit Multiple (5x, 7x, or 11x) and a Paid-Up Addition option, allowing customers to convert cash bonuses into encashable benefits. Additionally, it includes life coverage for spouses and tax benefits under applicable laws. Commenting on the launch, Aneesh Khanna, Head of Products & Segments, HDFC Life, stated, “This produc...

The 3rd Edition of Electraverse Sparks, IEEMA’s flagship program for startups, took center stage on Day 4 of ELECRAMA 2025, bringing together 20 pioneering startups competing to showcase breakthrough innovations in energy, electronics, AI, automation, and sustainability. The event served as a platform for both early-stage and late-stage startups to present cutting-edge solutions that could transform the industry. The World Utility Summit concluded with insights from Vijay Mittal (IOFS), Joint Secretary, Ministry of Heavy Industries, emphasizing grid modernization, sustainable energy policies, and digital transformation in the power sector. He highlighted India’s rising energy demand and the necessity of strengthening domestic manufacturing, supply chain resilience, and green energy adopti...