Tuesday, July 8

Vi unveils Rs 871 Max Family Plan with Netflix to boost market share in digital entertainment segment

Telecom operator Vi has launched its Vi Max Family Postpaid Plan at ₹871. The plan offers the highest data quota in the segment—120GB shared between two users—along with a Netflix Basic subscription and access to 18 additional OTT platforms. This positions Vi to aggressively compete in the premium postpaid category, where entertainment and data benefits are key decision drivers.

The plan includes 70GB for the primary user, 40GB for the secondary, and 10GB shared data, along with unlimited night data, data rollover up to 400GB, and unlimited 5G access in select cities. Vi also allows users to personalize their experience through the ‘Choice’ feature, enabling selections across OTT, travel, and device security services.

Which has seen a surge in smartphone and OTT adoption, Vi’s bundled offering is expected to attract upwardly mobile consumers seeking convenience and value. With families increasingly streaming content across devices, the integrated nature of this plan could help Vi strengthen its postpaid user base. Vi plans full 5G rollout across 17 circles by August 2025.

Leave a Reply

Your email address will not be published. Required fields are marked *