Saturday, October 24

Weverse Con Festival India bets on K-pop demand with March 2027 debut

Weverse Con Festival India is set to enter the country’s live entertainment market with a two-day debut in New Delhi on March 27–28, 2027, bringing together international K-pop acts and Indian musicians. The event, the festival’s first edition outside South Korea, reflects the growing commercial opportunities around India’s expanding K-pop fanbase.

The lineup includes ENHYPEN, TOMORROW X TOGETHER, LE SSERAFIM, Hwasa, Eric Nam, Bumzu, Dayoung, Lee Hyun, Lara of KATSEYE and Rhea Raj. Indian performers Gini, King, RANJ X Clifr, Reble and DJ Zelo will represent hip-hop, indie and electronic music, broadening the festival’s appeal across audiences.

HYBE INDIA and BookMyShow Live will co-produce the event with HYBE and Weverse. Kia India, Mastercard, Project B and Samsung Galaxy are presenting partners, while NONGSHIM is an associate partner, underlining the event’s commercial and brand-partnership potential.

Sarthak Arora, head of business development at HYBE INDIA, said the festival would bring artists closer to Indian fans and recognise their longstanding support. NamanPugalia, chief business officer for live events at BookMyShow, said the event would deliver the scale and experience associated with the global festival.

Mastercard cardholders can access ticket pre-sales from October 27, followed by general sales from October 30. Tickets will be sold exclusively through BookMyShow. The festival’s performance will offer an indication of demand for large-scale international music events in India’s live entertainment market.

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