Flipkart-owned Shopsy on Thursday launched its new AI-powered shopping app, positioning itself as an engagement-led hypervalue commerce platform aimed at Gen Z consumers and Bharat’s next 100 million online shoppers. The company said the revamped platform moves beyond traditional offers-led e-commerce by integrating AI-native discovery, video-first product experiences and gamified shopping into a single ecosystem. Shopsy said the app has been designed for young, aspirational and value-conscious consumers across metros and tier-2 and smaller cities, amid rising digital adoption in India.
According to the company, Tier-2+ cities now contribute nearly 65 per cent of new online shopper growth, while Gen Z makes up around 40-45 per cent of India’s e-retail market. The platform uses AI-powered search and personalization tools to offer region-specific recommendations and vernacular-led discovery experiences. Features such as autoplay videos, real customer visuals and quiz-style onboarding have also been added to improve customer engagement and trust.
Shopsy has also introduced game-led commerce, where users earn SuperCoins through daily logins, gameplay and interaction on the platform. The rewards can be redeemed directly during purchases.
Balaji Thiagarajan, Chief Technology and Product Officer at Flipkart, said the new app was built to adapt to evolving shopping behaviours of Indian consumers. Sakait Chaudhary, Senior Vice President at Flipkart, said the platform combines personalization, gamification and trust infrastructure to create a rewarding shopping experience.
The move could strengthen Shopsy’s footprint in northeastern markets such as Shillong, where smartphone usage and online shopping among young consumers are growing steadily. Retail observers say reward-based commerce and affordable product offerings could attract students and middle-income buyers in Shillong’s expanding digital retail market.