Sunrise Pure Celebrates Meghalaya’s Musical Heritage with ‘Ka Rympei Ki Sur’
ITC Ltd.'s Sunrise Pure, one of the most trusted spice brands in East and Northeast India, marked World Music Day with a spectacular cultural celebration 'Ka Rympei Ki Sur' held at Police Bazaar, Shillong. The event brought together local music, community spirit, and a landmark brand milestone, making it an evening to remember for the people of Meghalaya.
The name 'Ka Rympei Ki Sur' draws from the Khasi word Rympei - the hearth, which is traditionally the warm center of a Khasi home where families gather to cook, share stories and find comfort. The event was attended by several distinguished dignitaries, including Frederick Roy Kharkongor, Commissioner & Secretary, Arts & Culture; D.B.S. Mukhim, Assistant Commissioner, Food Safety; B. Rani, Director, Agriculture & Horticult...










