ABD rolls out ‘True Blue’ authenticity initiative for Officer’s Choice Blue in Meghalaya
Allied Blenders and Distillers Limited (ABD) has launched its ‘TRUE BLUE’ trust initiative in Meghalaya for its flagship brand Officer’s Choice Blue, aiming to strengthen consumer awareness around product authenticity, quality assurance and responsible consumption.
As part of the initiative, ABD has introduced a specially designed ‘TRUE BLUE’ mark etched on the bottle cap of Officer’s Choice Blue bottles. The company said the mark, created using advanced technology that is difficult to replicate, allows consumers to verify product authenticity through a simple visual check and acts as a visible assurance of genuineness and quality.
The initiative encourages consumers to adopt bottle cap verification as a regular and responsible habit. ABD said the upgraded cap design reflects the co...










