The third edition of Royal Stag BoomBox – The Original Sound of Generation Large commenced in Guwahati’s Saru Sajai Stadium Complex on March 1, marking a significant boost for India’s live entertainment industry. Combining Bollywood melodies with hip-hop beats, the event drew thousands, reinforcing the growing demand for experiential music festivals in the country.
With power-packed performances by DJ Yogii, rapper Ikka, singer Nikhita Gandhi, and a grand finale by Armaan Malik, the festival created an immersive cultural experience. Beyond music, curated food zones, interactive gaming, and art installations contributed to the economic footprint of the event, benefiting local businesses, tourism, and hospitality sectors.
Kartik Mohindra, Chief Marketing Officer, Pernod Ricard India, stated, “Royal Stag BoomBox is not just about music; it’s a platform that fuels business, culture, and entertainment.” As the festival continues across multiple cities, its economic impact is set to grow.