Croma, the Tata Group’s omni-channel electronics retailer, has opened nationwide pre-bookings for Apple’s iPhone 18 Pro and iPhone 18 Pro Max, combining the new launch with aggressive pricing and exchange incentives on the iPhone 17 Pro range.
The new iPhone Pro models can be pre-booked across more than 560 Croma stores in over 200 cities for ₹5,000, while croma.com, the Tata Neu app and BigBasket require full payment. Customers can also avail an exchange bonus of up to ₹12,000. The lineup features Apple’s A20 Pro chip, C2 wireless modem and a 48MP Fusion main camera with a physical variable aperture.
At the same time, Croma is positioning the previous-generation Pro models as a value proposition. The iPhone 17 Pro is available in stores at ₹69,990 for 256GB and ₹88,490 for 512GB, while the iPhone 17 Pro Max is priced at ₹74,990 and ₹94,990, respectively.
The offers include ₹4,000 bank cashback on select credit cards, exchange value of up to ₹44,500 for an eligible iPhone 15 Pro and up to ₹53,000 for an iPhone 15 Pro Max, besides a ₹12,000 exchange bonus.Online prices, inclusive of cashback, start September 15 at ₹1,26,490 for the iPhone 17 Pro 256GB and ₹1,39,990 for the Pro Max 256GB.