Business

In the realm of public health, a paradigm shift is underway as advocates and policymakers in India reassess the nation's approach to tobacco control. At the forefront of this movement is Lakshmi Ramamurthy, Honorary Trustee at the Centre for Public Policy Research, who champions the adoption of harm reduction strategies as a viable alternative to blanket bans. Ramamurthy's call for reform gains traction in the aftermath of the Conference of the Parties tenth session (COP10), a global gathering in Panama where the discourse on tobacco control extended beyond traditional methods. With a spotlight on innovative technologies like e-cigarettes, COP10 emphasized the potential of harm reduction in curbing tobacco-related harm. India's tobacco landscape, characterized by soaring healthcare ...

Vi has unveiled its latest innovation, the Vi Movies & TV app, marking a significant milestone in the company's journey to enhance customer experience. With this groundbreaking app, Vi aims to redefine the entertainment landscape by offering its subscribers an unparalleled array of content options under one unified platform. Priced at an exceptionally competitive rate of just Rs. 202 for Prepaid and Rs. 199 for Postpaid, Vi Movies & TV disrupts the traditional subscription model by providing access to over 13 OTT apps, 400+ live TV channels, and complimentary content libraries. This move not only simplifies the entertainment experience for consumers but also delivers exceptional value, consolidating multiple subscriptions into one comprehensive offering. Avneesh Khosla, Vi's...

Upstox has launched an innovative campaign titled 'Cut the Kit Kit, Get in the Market', heralding a new era of simplicity and empowerment in the realm of investing.Designed to address the common hurdles faced by investors, such as information overload and conflicting advice, Upstox's campaign aims to demystify the investment process and empower users to make informed decisions. Developed in collaboration with Lowe Lintas, the campaign features a series of captivating films that artfully depict the chaos of market noise, contrasting it with the clarity and simplicity offered by Upstox's platform.Kavitha Subramanian, Co-Founder of Upstox, emphasized the company's dedication to democratizing investing by providing users with access to clear, concise guidance and tools. The campaign sho...

As the cricket frenzy grips the nation with the onset of the IPL season, Vi, a prominent telecommunications giant, has rolled out an array of exclusive offers tailored for its prepaid customers. With the aim of enhancing the cricket viewing experience, Vi introduces special discount packages and bonus data offerings, available exclusively on the Vi app. The offerings cater to a diverse range of preferences, ensuring uninterrupted streaming of live matches, catch-up on highlights, and real-time score updates. Cricket enthusiasts can now revel in the thrill of the IPL without fretting over data constraints, thanks to Vi's innovative packages. Among the highlights of the offerings are discounts on select recharge plans. Customers opting for the Rs. 1449 pack, featuring 1.5GB/day with a va...

North East Small Finance Bank (NESFB) is making waves in the financial landscape with its latest offering: revamped fixed deposit (FD) schemes promising robust returns. With interest rates soaring up to 8.50% for the general public and an impressive 9.25% for senior citizens, NESFB is paving the way for a new era of financial prosperity in the Northeast. What sets NESFB apart is its unwavering commitment to empowering its customers, especially the elderly, to achieve financial security and independence. These FD schemes, tailored to cater to diverse needs, offer a stable source of income akin to a pension, ensuring a steady flow of earnings during retirement years. Satish Kumar Kalra, MD & CEO of North East Small Finance Bank, highlights NESFB's dedication to innovation and cust...

The National Stock Exchange (NSE) has unveiled the first five Non-Profit Organizations (NPOs) listed on its groundbreaking Social Stock Exchange (SSE) platform. But what exactly does this mean, and how will it impact society? The SSE platform serves as a bridge between financial markets and social welfare objectives, providing a structured mechanism for NPOs to raise funds for their impactful initiatives. Swami Vivekananda Youth Movement (SVYM), Transform Rural India, Mukti, Ekalavya Foundation, and SGBS Unnati Foundation are the pioneers leading this charge. Through these listings, the SSE platform has mobilized approximately INR 8 Crore, which will be directed towards various developmental projects spanning education, skill development, agriculture, livelihoods, and women empowerm...

Toyota Kirloskar Motor (TKM) recently concluded its fifth 'Great 4X4 Expedition' in the vibrant North-east region, offering participants not just thrills but also valuable learning experiences. From March 8th to 10th, 2024, adventure enthusiasts delved into the world of off-roading, exploring the scenic landscapes of PRP Valley in Guwahati and the captivating terrains of Meghalaya. The expedition served as an educational platform for both seasoned 4X4 enthusiasts and newcomers alike. Participants had the opportunity to hone their off-roading skills under the guidance of expert 4X4 specialists, learning about vehicle capabilities and safety protocols along the way.Toyota's commitment to environmental stewardship was also a key aspect of the expedition. Participants actively contributed ...

Citroën, the iconic French automaker, has unveiled its ambitious Network Expansion Program, signaling a dynamic shift in its approach to the Indian automotive market. With a visionary goal of establishing 200 sales and service touchpoints by the end of 2024, Citroën aims to redefine accessibility to its brand experience across the diverse landscapes of India. This transformative initiative represents a staggering 400% increase in Citroën's network footprint, reflecting the brand's commitment to reaching customers beyond traditional urban hubs. Covering over 140 markets, including urban, semi-urban, and rural regions, Citroën's expansion strategy promises to democratize access to its innovative vehicles and services. Shishir Mishra, Brand Director of Citroën India, underscored the st...

India’s first pure cane juice rum maker, Piccadily Distilleries,has once again set a benchmark for Indian Rums and has created history for India ata global level. At the recently held Rum & Cachaça Masters 2024 competition,Camikara aced the Agricole aged rum category with two golds and a silver: Camikara 12YO and 8YO won gold medals and Camikara 3YO secured a silver medal. Camikara, an Indian premium rum, has won a prestigious award among the world's finest rum and cachaça brands, showcasing its rising star status and attracting global attention to its exceptional quality and uniqueness. The Rum & Cachaça Masters, a prestigious event in London, UK, is renowned for its rigorous blind tasting format, ensuring an unbiased evaluation of each entry in the spirits industry. The compe...

Lord’s Mark Industries Ltd and Unnat Bharat Abhiyan have unleashed the game-changing E Smart Clinic project, heralding a new era of innovation-driven healthcare. The grand inauguration, graced by Honourable Prime Minister Shri Narendra Modi at AIIMS Rajkot, marked the dawn of a technology-powered revolution. Forged through an exclusive Memorandum of Understanding (MOU) inked at IIT Delhi, the partnership embodies the essence of technological innovation in solving societal challenges. It epitomizes the relentless pursuit of breakthroughs that transcend boundaries and redefine possibilities.At its core, the E Smart Clinic stands as a testament to the fusion of technology and healthcare expertise. Developed in collaboration with cutting-edge technology firm Dozee, the clinic boasts revolut...