Business

Oriflame, the leading Swedish beauty brand with a global presence, has announced India its being one of the top-priority market. Building on its current success, the premier cosmetic brand aims to on-board 1 million brand partners within the next five years (2029), thereby promoting micro-entrepreneurship and nurturing a dynamic start-up culture across the country. This ambitious target aligns perfectly with India's growth trajectory and the Government of India's emphasis on employment generation and self-reliance. Oriflame fosters an entrepreneurial spirit by empowering individuals to become brand partners, instilling ethical values, and providing flexibility in work schedules. This approach fosters a fulfilling career, prioritizing social and mental well-being, and paving the way for...

Hyundai Motor India recently launched its new brand campaign titled 'I Choose Hyundai'. This comprehensive campaign focuses on Hyundai's wide range of products, popular among people across India, with the theme #IndiaDriveHyundai. The 'I Choose Hyundai' campaign shows why Indian customers prefer Hyundai, emphasizing the variety of models, transmissions, features, and fuel options available. To connect easily with regional audiences, the TV ads are available in six regional languages: Marathi, Bengali, Telugu, Kannada, Malayalam and Tamil ensuring a strong and enduring impact across different regions. Speaking about the campaign, Mr. Tarun Garg, COO, Hyundai Motor India Limited, said: "Our latest campaign, 'I Choose Hyundai', exemplifies HMIL's unwavering commitment to curating innov...

India faces a significant burden of disease, with a significant percentage of deaths due to non-communicable diseases like heart disease, stroke, cancer, and diabetes. NCDs are largely preventable through healthy lifestyle choices, such as eating a healthy diet, getting regular exercise, and not smoking, or at least adopting responsible smoking choices. Nirupama Soundararajan and Arindam Goswami, in a recent article, put light on balancing health and choices. Nirupama and Arindam are both Partners at Policy Consensus Centre and are authors of the report “Re-evaluating the Ban on Alternatives to Conventional Smoking Tobacco Products”. India has implemented policies to promote a tobacco-free country, aiming to improve public health and reduce tobacco harm. However, it cannot achieve comp...

In a tribute to fathers everywhere, leading menswear brand Blackberrys has teamed up with acclaimed actor Randeep Hooda for a new Father’s Day campaign. Known as India’s 'fit expert' for over three decades, Blackberrys celebrates dads who inspire their children to #KeepRising through life's ups and downs. The campaign features a touching film where Randeep Hooda and his father, Ranbir Hooda, share a candid conversation about the pivotal role Mr. Hooda played in his son's successful acting career. Despite coming from a non-filmy background, Mr. Hooda’s unwavering support and encouragement were instrumental in Randeep's rise to stardom. Dressed in impeccably tailored Blackberrys attire, the duo embodies the brand’s commitment to quality and style."My father has always been my pillar of s...

Uber on Thursday(20th June 2024) announced the launch of its flagship electric vehicle service, Uber Green, in Kolkata, marking a step towards eco-friendly urban transportation. Now, Uber stands as the second ride-hailing service provider to offer EVs in the city, following Snap E, another brand operating with an all-EV fleet. "Enhancing the air quality in Kolkata is a shared duty we all must embrace. I commend Uber for introducing 'Uber Green' in Calcutta, a significant step towards reducing carbon emissions in our city," West Bengal Transport Minister Snehasis Chakraborty said. "This service allows residents to book zero-emission rides with ease through the Uber app, promoting sustainable travel across the city, including routes to and from Kolkata international airport," Uber ...