Business

The "Feel Good With Fiama Mental Wellbeing Survey 2024," commissioned by ITC and conducted by NielsenIQ, uncovers significant gaps in mental health perceptions across India. While 83% of respondents recognize that mental health issues should not carry shame, an overwhelming 81% feel embarrassed to disclose that they are receiving therapy. This discrepancy highlights the persistent stigma surrounding mental health support, despite increasing awareness. Cost remains a major barrier, with 77% of participants finding therapy unaffordable and 74% indicating that health insurance does not cover mental health services. However, virtual therapy is gaining traction, with 52% of Gen Z respondents now open to online counseling, marking a notable increase from the previous year. Shillong's ...

Reckitt’s flagship campaign, Dettol Banega Swasth India (BSI), marked Global Handwashing Day 2024 by educating 30 million children across India on essential hand hygiene practices. Themed “Clean Hands for All: Advancing Health Equity through Hygiene,” the initiative highlighted BSI’s dedication to providing hygiene knowledge to children from diverse backgrounds. This year’s campaign, supported by over 100 partners, reached children in 29 states and 7 union territories through the Dettol School Hygiene Education programme. With participation from various schools, including Sarvodaya Vidyalayas and Kendriya Vidyalayas, BSI successfully promoted proper handwashing techniques. In a bid to modernize engagement, the campaign also launched an AI-powered chatbot, "Hygieia For Good Hygiene,...

The Indian Navy has partnered with TVS Motor Company for an ambitious 2,500 km expedition across North East India, aimed at inspiring the youth to consider careers in the armed forces. This 15-day journey will see 40 Navy personnel riding TVS Apache motorcycles through Meghalaya, Arunachal Pradesh, and Assam, highlighting opportunities in the Indian Navy, including the Agnipath scheme. Flagged off in Shillong by Vice Admiral Rajesh Pendharkar, the expedition features a contingent that includes four women, showcasing the Navy’s commitment to the Naari Shakti initiative. The riders will engage with students at various schools and colleges, fostering national pride and motivating young minds to pursue careers in the Navy. As the riders navigate through Shillong, the local perspective h...

Adding to the festive fervour, Toyota Kirloskar Motor (TKM) has announced the Limited Edition of its highly popular model - Urban Cruiser Taisor. This special edition, designed with a focus on enhancing style, and premium-ness, comes with a well curated Toyota Genuine Accessories (TGA) package to elevate delight and excitement to customers. Available across all Turbo variants, the Limited Edition comes with a comprehensive TGA package of ₹20,160 enhancing both the exterior and interior of the versatile UC Taisor. Mr. Sabari Manohar – Vice President, Sales-Service-Used Car Business, Toyota Kirloskar Motor, said, “At Toyota, our efforts have always been centered on being a part of our customers' special occasions and celebrations which reflect our dedication to crafting delightful, c...

Tata AIA Life Insurance (Tata AIA), one of India's leading life insurers, has been selected by the Government of Nagaland to implement the Chief Minister's Universal Life Insurance Scheme (CMULIS). Under this scheme, the primary earning member of the family will be provided with a life insurance cover of INR 2 lakh.  This scheme aims to give families the financial support they need in the unfortunate event of the demise of the breadwinner. It is specifically aimed at helping the vulnerable sections of society, such as those working in unorganized sectors or are part of low-income groups.  Commenting on this landmark occasion, Shri Neiphiu Rio, Hon’ble Chief Minister, Nagaland, said, “I am extremely happy to partner with Tata AIA Life Insurance and launch this schem...

On the opening day of the India Mobile Congress (IMC) 2024, leading telecom operator Vi is unveiling how it is using advanced technologies like 5G and IoT to reshape industries and enhance everyday experiences. This year’s IMC theme ‘The Future is Now’ resonates deeply with Vi’s emphasis to deliver immediate, technology-driven solutions that are solving today’s challenges and designed to make an immediate impact. Vi’s show themed 'Future is Live' highlights how it is transforming the way people and businesses live, work, and connect with advanced technologies. Akshaya Moondra, CEO, Vi, said, “At Vi, we’re committed to harnessing the power of advanced connectivity to transform industries and improve lives. Our solutions being showcased at the IMC are designed to make a real-world impact...

SBI General Insurance, one of India’s leading general insurers, has undertaken a significant initiative to enhance access to eye care services in the rural areas of Meghalaya. As part of this initiative, SBI General Insurance has donated a Patient Transport Bus and is supporting 28 community eye check-up camps across the state. This initiative aims to benefit approximately 2,000 patients, helping to bridge the gap in healthcare accessibility for residents in remote regions. In rural Meghalaya, many people, particularly women avoid seeking medical attention due to limited local facilities and the need to travel to distant cities.  To address this, SBI General Insurance has joined hands with Mission for Vision and its partner, Society for Promotion of Eye Care and Sight (SPECS) ...