Business

ExxonMobil's Mobil 1™ motor oil brand embarks on a journey of celebration and reflection as it marks its 50th anniversary in the automotive industry. From its inception as the pioneering synthetic motor oil to its current status as a global leader in engine protection, Mobil 1™ has left an indelible mark on the automotive landscape. Throughout 2024, Mobil 1™ will captivate audiences with a series of initiatives that not only celebrate its rich heritage but also offer a glimpse into the future of automotive lubrication. At the heart of these celebrations lies a captivating short film, narrated by former Formula 1 racer David Coulthard, which will take viewers on an immersive journey through Mobil 1's evolution, from its groundbreaking innovations to its influential collaborations.Moreov...

The Gaming industry has witnessed a massive growth in India on the back of mobile-first phenomenon. Industry reports suggest gaming is likely to become a billion-dollar market in the country and Cloud Gaming will be the next frontier in the world of gaming. To cater to the continuously evolving interests of consumers, leading telecom operator Vi has partnered with Paris headquartered CareGame, to launch mobile cloud gaming service- Cloud Play. The service will be available in a ‘Try n Buy’ model with a free trial period.  Cloud Play offers a diverse range of premium AAA games across various genres, including action, adventure, arcade, racing, sports, and strategy. The launch catalogue includes Asphalt 9, Modern Combat 5, Shadow Fight, Storm Blades, Riptide, Beach Buggy Racing, and...

Toyota Kirloskar Motor (TKM) takes a quantum leap in automotive technology with the launch of the groundbreaking All-New Toyota URBAN CRUISER TAISOR. This SUV isn't just a vehicle; it's a marvel of innovation, pushing the boundaries of what's possible in automotive engineering.With its futuristic design and advanced features, the URBAN CRUISER TAISOR represents the pinnacle of technological excellence. Drawing inspiration from Toyota's rich SUV heritage, its striking exteriors boast aerodynamic contours and sleek lines, enhancing both style and performance. Underneath its hood lies a range of powertrain options, including the 1.0L Turbo, 1.2L Petrol, and E-CNG variants, each engineered to deliver unmatched performance and fuel efficiency. But it's not just about power; it's about redef...

Britannia NutriChoice has partnered with Aktivo Labs to introduce the NutriPlus app, a groundbreaking tool designed to empower individuals in their pursuit of well-being.For many, the struggle with metabolic non-communicable diseases (NCDs) is a deeply personal battle.  The NutriPlus app offers a glimmer of hope amidst these challenges, providing users with a simple yet powerful way to monitor their health and make positive lifestyle changes.Amit Doshi, Chief Marketing Officer of Britannia Industries, shares his personal motivation behind the app's launch, citing a desire to make a meaningful impact on people's lives.  "We believe in the power of small, everyday choices to transform health outcomes," he remarks, reflecting on the app's potential to inspire healthier habits amon...

As interest rates in India teeter on the brink of decline, ICICI Prudential Life Insurance introduces a pioneering solution, setting a new standard in retirement planning. The ICICI Pru Guaranteed Pension Plan Flexi emerges as a beacon of stability amidst economic uncertainty, offering investors a lifeline in an ever-changing financial landscape. With market experts forecasting a downward trajectory in interest rates from the current 7%, the timing couldn't be more opportune for individuals looking to safeguard their retirement nest egg. Unlike traditional investment avenues, pension and annuity products provide a guaranteed regular income, impervious to fluctuations in interest rates.Consider the case of Mr. Prajapati, whose retirement income suffered due to diminishing interest rates...

In the realm of public health, a paradigm shift is underway as advocates and policymakers in India reassess the nation's approach to tobacco control. At the forefront of this movement is Lakshmi Ramamurthy, Honorary Trustee at the Centre for Public Policy Research, who champions the adoption of harm reduction strategies as a viable alternative to blanket bans. Ramamurthy's call for reform gains traction in the aftermath of the Conference of the Parties tenth session (COP10), a global gathering in Panama where the discourse on tobacco control extended beyond traditional methods. With a spotlight on innovative technologies like e-cigarettes, COP10 emphasized the potential of harm reduction in curbing tobacco-related harm. India's tobacco landscape, characterized by soaring healthcare ...

Vi has unveiled its latest innovation, the Vi Movies & TV app, marking a significant milestone in the company's journey to enhance customer experience. With this groundbreaking app, Vi aims to redefine the entertainment landscape by offering its subscribers an unparalleled array of content options under one unified platform. Priced at an exceptionally competitive rate of just Rs. 202 for Prepaid and Rs. 199 for Postpaid, Vi Movies & TV disrupts the traditional subscription model by providing access to over 13 OTT apps, 400+ live TV channels, and complimentary content libraries. This move not only simplifies the entertainment experience for consumers but also delivers exceptional value, consolidating multiple subscriptions into one comprehensive offering. Avneesh Khosla, Vi's...

Upstox has launched an innovative campaign titled 'Cut the Kit Kit, Get in the Market', heralding a new era of simplicity and empowerment in the realm of investing.Designed to address the common hurdles faced by investors, such as information overload and conflicting advice, Upstox's campaign aims to demystify the investment process and empower users to make informed decisions. Developed in collaboration with Lowe Lintas, the campaign features a series of captivating films that artfully depict the chaos of market noise, contrasting it with the clarity and simplicity offered by Upstox's platform.Kavitha Subramanian, Co-Founder of Upstox, emphasized the company's dedication to democratizing investing by providing users with access to clear, concise guidance and tools. The campaign sho...