Business

KISNA Diamond and Gold Jewellery has launched its diamond collection at Usha Jewellers in Moranhat, near Dibrugarh, Assam. The expansion is part of KISNA’s wider strategy to deepen its footprint in Tier 2 and Tier 3 cities, aligning with national objectives of decentralizing economic activity and boosting consumer access in semi-urban markets. Backed by the Hari Krishna Group, KISNA’s vertically integrated mine-to-market model supports the government’s push for transparency, ethical sourcing, and localized employment. With over 1,500 retail partners and 80+ exclusive showrooms across 29 states, the brand’s foray into the Northeast reflects confidence in the region’s growing purchasing power and market maturity. KISNA’s introductory offer — up to 100% off on making charges of diamond...

Toyota Kirloskar Motor (TKM) has launched Environment Month 2025 under the theme “Sustainable Resource Management Drive”, aligned with Toyota’s global vision for 2050. The campaign emphasizes ‘Zero-Base Thinking’ and the 4Rs—Refuse, Reduce, Reuse, Recycle—aiming to deepen sustainability across operations. Key milestones highlighted include 100% renewable electricity usage, 89.3% water recycling, and 96% waste recyclability. TKM’s 25-acre ‘Ecozone’ has so far reached over 42,000 individuals. Initiatives include a “Green Expo,” tech showcases, plastic elimination by 2030, and afforestation drives. Through its “Sustainable Hub 2025,” TKM is promoting innovation, community engagement, and a circular economy to further its goal of carbon neutrality and environmental stewardship. ...

Happydent, the much-loved chewing gum brand from Perfetti Van Melle India, has launched a fresh and cinematic new campaign titled “Chamking Gum: Chamka Muskaan, Jagmag Jahaan.” With creative direction by Prasoon Joshi of McCann Worldgroup India and helmed by ad film director Vinil Mathew, the film revives the brand’s legacy of imaginative storytelling while appealing to today’s socially conscious youth. Set against vibrant visuals, the narrative follows a troupe of performers using bright red paint and radiant smiles to spotlight the issue of public littering. It's a visually compelling reminder that even small gestures, like a smile, can drive collective change. The music, composed by Shantanu Moitra, adds emotional depth to the film. Perfetti Van Melle India’s Managing Director, N...

Toyota Kirloskar Motor (TKM) has launched the much-anticipated Fortuner and Legender Neo Drive 48V variants, featuring advanced hybrid technology aimed at enhancing fuel efficiency and driving dynamics in the premium SUV segment. Powered by a 2.8-litre turbo-diesel engine coupled with a 48-Volt belt-integrated starter generator and lithium-ion battery, these models offer segment-first features like Smart Idle Start-Stop, Multi-Terrain Select, 360-degree panoramic camera, and wireless smartphone charging. The Fortuner Neo Drive starts at Rs 44.72 lakh, while the Legender Neo Drive is priced at Rs 50.09 lakh (ex-showroom). There is growing enthusiasm for premium SUVs as urban affluence rises and consumer preferences shift towards fuel-efficient yet powerful vehicles capable of handling h...