Oriflame’s Optimals Hydra Radiance Range: Your Key to a Skinimalist Routine
Swedish holistic beauty and wellbeing brand Oriflame has introduced its new Optimals Hydra Radiance Range in India, aiming to capture a larger share of the country’s fast-growing skincare market. The range is positioned around the concept of “skinimalism,” combining hydration, barrier strengthening, and microbiome balance in an easy-to-use routine.
The Hydra Radiance line features a mix of moisturisers, cleansers, sunscreens, and eye care solutions. With prices between ₹829 and ₹1,999, the products are dermatologically tested and include active ingredients like Niacinamide, Para-Probiotics, and Ectoin, targeting both urban professionals and family consumers. Edyta Kurek, Senior Vice President & Head, Oriflame India and Indonesia, said the launch reflects the brand’s commitment to d...










