Why Apple’s $230 cloth iPhone Pocket is already sold out?
Apple’s newest limited-edition accessory triggered scenes more reminiscent of a designer fashion release than a traditional tech unveiling. Early Friday morning, large groups gathered outside Apple’s SoHo store in New York to get their hands on the iPhone Pocket, a wearable pouch priced between $150 and $230 and created in partnership with Japanese fashion label Issey Miyake. Both the in-store and online inventories disappeared almost immediately, fueling the hype.
The iPhone Pocket stands out because it merges fashion with function. Crafted from Miyake’s distinctive 3D-knit fabric and offered in both short and long variants, the accessory reflects the brand’s design philosophy. Miyake’s historical link to Steve Jobs—whose black turtleneck became iconic—adds another layer of allure. Fo...









