Vi has announced a significant achievement in its network expansion, reaching the goal of adding 100 towers every hour. This milestone, part of its ongoing ‘Be Someone’s We’ campaign, underscores the company’s commitment to providing reliable and high-speed connectivity across India. The campaign, launched alongside the Border-Gavaskar Trophy, emphasizes the power of connection and togetherness, showcasing Vi’s ability to deliver seamless communication even in the most challenging environments.
The new campaign features TVCs set in real-life situations, such as a birthday celebration conducted over a video call in a metro, highlighting how Vi’s network enables people to stay connected despite physical barriers.
In Shillong, this network expansion is expected to have a significant impact, particularly in improving digital accessibility in both urban and remote areas.
As the city continues to grow as a digital hub, Vi’s enhanced infrastructure will support local businesses, strengthen communication, and boost e-commerce activities. Commenting on the milestone, Avneesh Khosla, CMO of Vi, said, “This achievement is a testament to our dedication to improving connectivity and empowering people to stay connected, no matter where they are.” The campaign is now live across TV, digital, and other media channels.