Vi has bolstered its entertainment arsenal with the integration of Zee5 into its flagship Vi Movies & TV App, alongside the introduction of innovative subscription plans offering access to 17 leading OTT platforms.Vi’s renewed commitment to meeting the evolving demands of Indian consumers for affordable yet expansive entertainment solutions has been underscored by today’s announcement. Following its successful rebrand earlier this year, Vi Movies & TV now stands as the only app to aggregate top-tier OTT players like Disney+ Hotstar, Sonyliv, and the newly added Zee5 under one comprehensive plan.
Subscribers can now enjoy a vast library of content spanning movies, shows, and live TV channels, all accessible for just Rs. 248 per month. Avneesh Khosla, Chief Marketing Officer of Vodafone Idea, emphasized the app’s value proposition, stating, “Vi Movies & TV App simplifies entertainment consumption by offering access to 17 OTT platforms with a single subscription. This not only reduces costs but also enhances user convenience by eliminating the need for multiple subscriptions.”With a diverse array of offerings including popular titles like “Do Aur Do Pyaar,” the ongoing ICC Men’s T20 World Cup 2024, and regional hits such as “Manjummel Boys” and “Aranmanai 4,” Vi Movies & TV ensures a rich entertainment experience catering to varied tastes.
The app’s versatility extends to compatibility across devices—from smartphones to smart TVs—allowing users to stream content anytime, anywhere. Moreover, Vi’s new subscription plans cater to different user needs:Vi Movies & TV- Plus: Rs. 248 per month, offering unlimited access to 17 OTT apps, 350 live TV channels, and enhanced data benefits.Vi Movies & TV- Lite: Rs. 154 per month, tailored for prepaid users with access to 16 OTT apps and additional data perks.These plans complement the existing Vi Movies & TV Pro, further enhancing Vi’s status as a pioneer in digital entertainment solutions in India. By forging strategic alliances and offering tailored subscription models, Vi aims to deliver an unparalleled viewing experience, ensuring high-quality content is accessible to all.