For millions of Indians navigating personal finance, Vodafone Idea (Vi) has introduced a new lifeline — Vi Finance, a digital platform within the Vi App that puts loans, fixed deposits, and credit cards just a few clicks away. Launched in partnership with Aditya Birla Capital, Upswing Financial Technologies, and Credilio, the service is tailored to make financial tools more accessible, especially for first-time users.
The platform allows customers to secure personal loans starting from ₹50,000, invest in FDs with up to 8.4% interest, and apply for credit cards from trusted banks — all through a paperless, digital process that removes traditional banking barriers.
Avneesh Khosla, CMO, Vi said, “At Vi, we are committed to bringing convenience to our customers’ lives through digital solutions. By making financial solutions easy, quick, and accessible within the Vi App with Vi Finance, we are enabling customers to take control of their finances without the usual complexities. Our partnerships with trusted financial institutions ensure that every customer can find the right product for their needs. We believe this digital-first, paperless approach will simplify how millions of Indians manage their finances.”
In Shillong, the tech-savvy youth and emerging gig economy workers are already showing interest. With limited access to formal banking in parts of Meghalaya, Vi Finance is a welcome solution for small business owners and students who now have easier paths to build savings and credit profiles.