Toyota Kirloskar Motor (TKM) is intensifying its focus on road safety across India, with its programs benefiting over 10 lakh individuals. The company’s flagship initiative, the Toyota Safety Education Program (TSEP), has impacted 9.3 lakh students through engaging road safety awareness campaigns in major cities like Bangalore, Delhi, and Mumbai. This initiative not only promotes safer roads but also drives long-term societal benefits by embedding safety-conscious behaviors in future generations.
TKM’s innovation-driven approach also includes the Toyota Hackathon, where students from classes 7 to 12 develop real-world solutions for traffic issues, fostering a culture of innovation in road safety. Additionally, the company has set up Traffic Parks and deployed surveillance technologies in regions like Mizoram, benefitting over 4 lakh users.
From an economic perspective significant growth opportunities for TKM’s road safety initiatives. As an emerging commercial hub with growing vehicular traffic, the region faces rising road safety challenges. Local businesses and schools are increasingly recognizing the value of Toyota’s programs, which not only improve public safety but also align with the region’s economic development goals by fostering a safer and more responsible transportation infrastructure.