Toyota Kirloskar Motor (TKM) has launched its new dealership, Preet Toyota, in Jorhat, Assam, aiming to provide customers in Northeast India with easier access to Toyota’s trusted vehicles and services. Spread across 26,000 sq. ft., the facility offers a full range of Sales, Service, and Spares (3S) support, including the T Gloss studio for premium car care and Toyota U-Trust for buying, selling, and exchanging used cars. The inauguration was attended by senior Toyota officials including Mr. Masaru Shimada and Mr. Arun G Nair.
For consumers in Jorhat, this new dealership means convenient access to popular models like the Innova Hycross, Fortuner, and luxury cars like the Camry Hybrid. The dealership is well-equipped to deliver a seamless and trustworthy ownership experience, reflecting Toyota’s commitment to quality and customer satisfaction.
A major commercial hub in Upper Assam, consumer interest in reliable and fuel-efficient vehicles continues to grow as disposable incomes rise. The new Jorhat dealership is expected to benefit customers by expanding regional access to Toyota’s extensive product lineup and after-sales services. With Preet Toyota’s opening, TKM’s dealership network expands to 1,187 locations nationwide, further strengthening its presence in Tier 2 and Tier 3 markets across India.