Tuesday, February 3

Toyota Fortuner and Legender cross 3-lakh sales milestone, drive growth in premium SUV market

Toyota Kirloskar Motor (TKM) has marked a major achievement with cumulative sales of its flagship SUVs, the Fortuner and Legender, surpassing 3 lakh units in India. This milestone reinforces Toyota’s stronghold in the premium SUV segment and reflects customer trust in its Quality, Durability, and Reliability (QDR) philosophy.

Launched in 2009, the Fortuner is powered by a 2.8L diesel engine delivering 204 PS and 500 Nm torque, renowned for its rugged 4×4 capabilities and bold design. The Legender, introduced in 2021, adds luxury to the equation with dual-tone styling, sequential LED turn indicators, wireless charging, and an 11-speaker JBL audio system—tailored for urban sophistication and off-road power. Where challenging terrains meet modern aspirations, both models have seen growing popularity. Local dealerships report increased demand from business professionals and government officials drawn to the SUVs’ reliability, road presence, and low maintenance. The Legender, in particular, appeals to buyers seeking comfort with off-road readiness for hilly routes.

Backed by Toyota’s customer-first T CARE service ecosystem, including offerings like T ASSIST and T SMILE, the Fortuner and Legender remain aspirational choices for premium SUV enthusiasts across India’s diverse markets.

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