SBI Life Insurance, one of India’s most trusted private life insurers, has successfully concluded the Grand Finale of ‘IdeationX 2.0’, a national platform conceptualised to find innovative solutions for Indian life insurance industry. Pritish Wadhwa, Stuti Rajesh Shah, Eshan Sharma, second-year management students, from S. P. Jain Institute of Management & Research (SPJIMR), Mumbai, emerged as the winners of IdeationX 2.0. The initiative drew participation from 31,000+ students from India’s top 100 B-schools, bringing together the country’s brightest minds to co-create ideas that could redefine the future of life insurance. Abhinav Bindra, India’s first individual Olympic Gold Medalist, graced the occasion as the Chief Guest, inspiring students with his reflections on focus, perseverance, and self-belief.
Launched as SBI Life’s flagship youth innovation platform, IdeationX was conceptualized to nurture innovative ideas that solve real-world challenges within the life insurance sector. From thousands of entries, eight finalist teams advanced to the grand stage, presenting their ideas to Mr. Amit Jhingran, MD & CEO; SBI Life in the presence of an esteemed jury comprising of senior leaders from the company — Mr. M. Anand, President & Chief Distribution Officer; Mr. Abhijit Gulanikar, President – Business Strategy; Mr. G. Durgadas, President – Operations & IT; and Mr. Ravindra Sharma, Chief of Brand, Corporate Communications & CSR.
Second-year management students Namita Gupta, Nitika Bansal, and Sakshi Agarwal from IIM Shillong were declared the first runners-up, while Aishwary Singh, Aditi Pandey, and Aditya Jain from MICA, Ahmedabad, and Chaitanya Gupta, Prachi Damania, and Akash Bhanse from IIM Lucknow were announced as the joint second runners-up of IdeationX 2.0. Highlighting the initiative’s purpose, Mr. Ravindra Sharma, Chief of Brand, Corp. Comm. & CSR, SBI Life Insurance said, “India stands at an inflection point where innovation and inclusion are redefining financial security.” Speaking at the event, Abhinav Bindra, Olympic Gold Medalist and Chief Guest at IdeationX 2.0 said, “It was truly inspiring to witness the passion and intent these young innovators brought to IdeationX 2.0. Their energy reminded me of my own journey — built on focus, patience, and consistent effort.”