Byatikram Group, in collaboration with The Times of India and Rabindranath Tagore Club Laban, Shillong, successfully hosted the second edition of “Remembering the Maestro – S.D. Burman” at U SosoTham Auditorium, highlighting the growing market potential of the Northeast’s cultural and entertainment sector. The event received support from the Government of Tripura, Meghalaya’s Department of Arts and Culture, HDFC Bank, The Illumis Clinic, NERIM, and NEDFi, signaling strong public-private engagement in promoting heritage-driven initiatives.
The evening commenced with Meghalaya Governor Shri Chandrashekhar H. Vijayashankar, followed by a 69-artist medley representing the maestro’s 69-year life, delivered by the Bahaar Group. Felicitations for distinguished guests, including legal, artistic, and corporate leaders, reinforced the cross-sectoral interest in cultural investments.
The highlight was the “S.D. Burman Byatikram Lifetime Achievement Award” presented to Shillong musician Rudy Wallang, whose recognition reflects rising opportunities for regional talent monetization and audience engagement. The Governor suggested setting up an S.D. Burman Academy of Music, indicating potential long-term institutional growth in arts education.
Performances by Jayati Bhattacharjee, Chandrima Bhattacharya, Binita Devi, Sur Manjari, and dance troupes captivated attendees, reflecting strong consumer demand for curated cultural experiences. Byatikram Group’s initiative illustrates the expanding market for heritage-based events in Shillong and positions the region as a growing hub for cultural investment, talent development, and audience monetization.