Oriflame, the Swedish holistic wellbeing brand, has announced the launch of Wellosophy Skincare, a seven-piece collection designed to complement its existing range of nutritional supplements. This strategic expansion reinforces Oriflame’s commitment to an inside-out approach to beauty and wellness, addressing the growing consumer demand for holistic self-care solutions.
The new Wellosophy Skincare line is powered by eight adaptogenic ingredients, including Ashwagandha from India and Siberian Ginseng, helping to combat oxidative stress, which affects 9 in 10 women worldwide. The formulations are 97% natural, biodegradable, and certified by The Vegan Society™, free from parabens, mineral oils, SLS, and SLES. The range includes a cleanser, serum, face cream, eye balm, face mist, sleep elixir, and mask, offering a comprehensive skincare routine.
The Wellosophy Skin range is now available on Oriflame’s website, further solidifying the brand’s presence in India, where 85% of its products are locally manufactured, and 80% of Brand Partners are women.