Swedish beauty and wellbeing company Oriflame has announced the launch of its “Whosthat360 North-East Yatra,” a month-long initiative aimed at strengthening its presence in India’s Northeast while promoting social selling as a scalable income opportunity. The yatra, commencing April 7 at Lady Keane College in Shillong, will cover 13 locations including Agartala, Aizawl, Dimapur and Kohima, before entering Assam with stops at Guwahati College (April 21), Nagaon College (April 23) and Sohum Mall, Dibrugarh (April 25). The campaign will further extend to Itanagar, Siliguri and Durgapur, culminating in Kolkata with events at South City Mall on May 9 and a closing programme on May 10.
Designed as a high-energy, on-ground engagement platform, the initiative will feature product trials, skincare sessions and interactive consultations across campuses and public venues. The company will also showcase its “plug-and-play” social selling model, enabling individuals to start entrepreneurial ventures with minimal upfront investment. Daily engagement activities, including curated beauty hamper giveaways, will be part of the outreach.
Senior Vice President Edyta Kurek said the initiative reflects evolving consumer preferences for flexible income models, while Brand Head Abhishek Chakraborty highlighted the Northeast’s growing openness to new earning formats and local network-building.
Shillong represents a strategic launchpad for Oriflame’s regional expansion, driven by a young, aspirational consumer base and increasing participation in digital ecosystems. The city’s strong student population and openness to experiential formats are expected to support early adoption of social selling, positioning Shillong as a key growth node for building both consumer demand and entrepreneur networks in the Northeast.
https://in.oriflame.com/business-opportunity/oriflame-north-east-yatra