Oriflame, the Swedish holistic beauty and wellbeing company, has announced the launch of its new Opt Optimals Even Out range, expanding its Optimals portfolio in India. The range has been developed to visibly reduce dark spots, address hyperpigmentation and restore skin radiance through a gentle and skin-friendly approach, in line with the company’s growing focus on skinimalism.
Hyperpigmentation is one of the most common skincare concerns in India, influenced by high sun exposure, pollution, hormonal changes and post-acne marks. To address this, the dermatologically tested range is powered by a blend of Niacinamide, Rainbow Algae Extract, Glycolic Acid and Para-probiotic technology. These ingredients work across three pillars of skin health tone improvement, surface renewal and barrier and microbiome support helping improve skin clarity, hydration and resilience. The routine is designed to be simple and suitable for all skin types.
The collection includes tailored options for dry and oily or combination skin, featuring creamy and foaming cleansers, the Optimals Even Out Serum, rich and light creams, Daily Glow Multi-Protector SPF 50 with UVA/UVB and pollution protection, and Hydra Glow Gel Face Patches. The regimen follows a cleanse, boost, moisturise and protect format.
In Shillong, skincare sellers note increasing demand for gentle products that address pigmentation linked to sun exposure and lifestyle changes. Consumers in the city are showing preference for easy-to-follow routines in the mid-price segment.
Commenting on the launch, Edyta Kurek, Senior Vice President and Head of India and Indonesia, said the range offers an effective yet gentle solution while strengthening the skin barrier. The Opt Optimals Even Out range is priced between ₹469 and ₹1,899 and is available on Oriflame’s website and through its brand partners, with select products offered at introductory pricing.