Oriflame India has moved to consolidate its position in the premium beauty segment by appointing Karishma Tanna as the face of its NovAge+ advanced skincare range and Supreme Tribute Ezzénza fragrance, reflecting a broader industry shift toward science-backed, high-value personal care products.
The NovAge+ portfolio, developed at Oriflame’s Skin Research Institute in Sweden, is built on patented technologies including Bio Aspartolift (collagen and elastin support), Oripeptide-3 (fine line reduction), Bio Lumilock (pigmentation management), and Bio Re:Barrier (moisture barrier strengthening). Clinical testing indicates visible improvements in smoothness, radiance and firmness within two weeks, reinforcing its premium positioning. Structured as a four-step regimen—cleanse, eye care, boosters and moisturisation—along with capsules and masks, the complete routine set is priced at ₹13,500.
Supreme Tribute Ezzénza, a long-lasting ambery-floral parfum priced at ₹3,419, strengthens Oriflame’s presence in the aspirational fragrance segment. Abhishek Chakraborty, Head of Brand Communication, Digital and PR, Oriflame India, said premium skincare and wellness remain strategic growth drivers. Tanna, winner of Bigg Boss 8, said the products align with her belief in research-led, consistent skincare. Available via in.oriflame.com and its social selling network, the collaboration signals Oriflame’s continued focus on premiumisation amid rising consumer demand for efficacy and credibility.