Mother’s Recipe is launching a digital-led campaign across India’s North East to promote its Recipe Sauces range. The “MOM FU: Maa ka pyaar in a new avatar” campaign targets Guwahati, Dimapur, Agartala and Aizawl, positioning the sauces as a way to bring Pan Asian flavors to home cooking while maintaining the comfort of traditional maternal care.
“Families are trying Pan Asian favourites at home more often, and a great sauce makes that possible in minutes,” said Sanjana Desai, Executive Director at Mother’s Recipe, noting the North East’s strong food culture makes it ideal for the campaign.
The festive season push uses social media posts, stories and influencer partnerships to demonstrate quick meal preparation while emphasizing authentic flavor and ease of use.