ExxonMobil’s Mobil 1™ motor oil brand embarks on a journey of celebration and reflection as it marks its 50th anniversary in the automotive industry. From its inception as the pioneering synthetic motor oil to its current status as a global leader in engine protection, Mobil 1™ has left an indelible mark on the automotive landscape.
Throughout 2024, Mobil 1™ will captivate audiences with a series of initiatives that not only celebrate its rich heritage but also offer a glimpse into the future of automotive lubrication. At the heart of these celebrations lies a captivating short film, narrated by former Formula 1 racer David Coulthard, which will take viewers on an immersive journey through Mobil 1’s evolution, from its groundbreaking innovations to its influential collaborations.Moreover, Mobil 1™ will pay homage to its racing heritage with specially designed liveries and tributes throughout the 2024 motorsports season, underscoring its longstanding commitment to performance excellence.
Laura Bustard, Mobil 1 Global Brand Manager, expressed her enthusiasm for the brand’s milestone, stating, “Mobil 1 has been synonymous with quality and performance for five decades, and we are excited to continue shaping the future of engine protection.”Robert Shearer, Director of Global Sponsorships, emphasized Mobil 1’s collaborative spirit, saying, “Our partnerships have been instrumental in driving Mobil 1’s evolution, and we look forward to continuing to innovate and set new industry standards.”