Cherrapunji Eastern Craft Gin, a distinct spirit from Meghalaya, has clinched the top honour at the Global Spirits Masters competition, triumphing over 110 brands from 55 countries. This recognition was bestowed at the prestigious London Wine Fair on May 21, 2024, bringing the unique flavors of Northeast India into the limelight of the global spirits industry.
Crafted from rainwater, Cherrapunji Eastern Craft Gin is a harmonious blend of 12 native botanicals, created through the collaboration of the company’s master distiller and a Dutch counterpart. This exquisite gin features Kaji Nemu from Assam, Khasi Mandarin from Meghalaya, smoked tea from Manipur, cardamom from Sikkim, and juniper from the eastern Himalayas, making it a true representation of the region’s rich terroir.Currently available in Meghalaya, Assam, and Arunachal Pradesh, the gin is on the brink of launching in northern India. With eyes set on international markets, the company is preparing to export its first batch to Europe next month.
This landmark achievement is a first for a northeastern Indian brand in the craft spirits industry, highlighting Cherrapunji Eastern Craft Gin’s potential to captivate a global audience. The success of this homegrown gin underscores the rich, untapped potential of Northeast India’s botanicals, promising an exciting future for Indian spirits on the world stage.