The Medicity, consistently recognized as India’s Best Private Hospital by Newsweek, has rolled out an innovative digital campaign promoting a quick, three-minute self-breast examination. Part of its “Jaanta Hai Medanta” initiative, the campaign blends healthcare innovation with consumer education, aiming to empower women to detect breast cancer early while tapping into the growing preventive healthcare market.
The educational video features Dr. Kanchan Kaur, Senior Director, Breast Cancer at Medanta, demonstrating a three-step self-exam to be performed monthly, ideally 2–3 days after menstruation. The method involves checking the breast and armpit using light pressure in circular and up-and-down motions while noting lumps, skin changes, or nipple deformities. “Regular self-exams, combined with digital outreach, allow women to take control of their health and improve treatment outcomes,” Dr. Kaur emphasized.
The campaign is catalyzing interest in preventive health solutions. Local clinics report increased visits for screenings, while pharmacies and wellness startups are leveraging the awareness push to introduce health packages and services. The response reflects both consumer readiness and market potential for innovative healthcare solutions in the region. By integrating digital education with preventive healthcare, Medanta’s initiative demonstrates how startups and established institutions can collaborate to drive innovation while addressing critical health challenges.
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