KISNA Diamond and Gold Jewellery has launched its diamond collection at Usha Jewellers in Moranhat, near Dibrugarh, Assam. The expansion is part of KISNA’s wider strategy to deepen its footprint in Tier 2 and Tier 3 cities, aligning with national objectives of decentralizing economic activity and boosting consumer access in semi-urban markets.
Backed by the Hari Krishna Group, KISNA’s vertically integrated mine-to-market model supports the government’s push for transparency, ethical sourcing, and localized employment. With over 1,500 retail partners and 80+ exclusive showrooms across 29 states, the brand’s foray into the Northeast reflects confidence in the region’s growing purchasing power and market maturity.
KISNA’s introductory offer — up to 100% off on making charges of diamond jewellery until June 30, 2025 — along with consumer-friendly policies like 90% buyback and 95% exchange value inclusive of making charges, promotes responsible consumption and long-term value retention. “This partnership brings quality and trust to an emerging market,” said KISNA Founder & MD Ghanshyam Dholakia. Usha Jewellers’ proprietors, Pavan and Vishal Verma, emphasized the role such ventures play in shaping the region’s retail landscape.