Indian Institute of Management (IIM) Shillong has secured a coveted finalist spot at SBI Life Insurance’s IdeationX 2.0, a national-level innovation contest for India’s top B-schools. The semi-final, held at Kalinga Institute of Industrial Technology (KIIT), Bhubaneswar, saw IIM Shillong’s team—Namita Gupta, NitikaBansal, and SakshiAgarwal—emerge victorious against 40 teams selected from over 3,500 entries nationwide.
The top eight teams, including participants from XLRI Jamshedpur, IIFT Kolkata, IIM Calcutta, XIMB Bhubaneswar, and KIIT Bhubaneswar, will now compete for the grand finale. SBI Life officials, including Ravindra Sharma, Chief of Brand, CSR and Corporate Communications, and SantoshChacko, Zonal Director – East, praised the students’ innovative ideas and highlighted the importance of youth-driven solutions to increase India’s insurance penetration, currently under 4%. In Shillong, IIM Shillong’s success reinforces the city’s growing reputation as a hub for management talent and innovation. Local businesses and recruitment networks are increasingly looking to the city for fresh ideas, boosting opportunities for collaboration, talent acquisition, and investor interest in Shillong’s knowledge-driven economy.
With participation from over 30,000 students across India, IdeationX 2.0 emphasizes SBI Life’s commitment to fostering innovation, nurturing young talent, and driving a digitally-forward and financially secure future for India.