Mother’s Recipe, a legacy homegrown food brand trusted by Indian households for generations, has intensified its focus on the North East market with a high-impact outdoor campaign promoting its Ready to Cook spice mixes this festive season. The campaign highlights the simple consumer insight that more families are preparing flavour-rich dishes at home, while still seeking restaurant-style taste and convenience without lengthy preparation.
Rolling out from December 20, 2025, to the first week of January 2026, the campaign features large outdoor hoardings across Agartala, Imphal, Dimapur, Aizawl and Shillong, showcasing popular restaurant-style dishes with strong visual appeal and clear product messaging. The range promises authentic flavours, no added preservatives and all-natural ingredients, aligning with growing consumer interest in quality and health.
Mother’s Recipe said the North East remains a key market due to its strong food culture and openness to experimenting with flavours. Speaking about the initiative, Sanjana Desai, Executive Director, said the brand aims to “bring restaurant style flavours into everyday home cooking,” offering great taste with ease for today’s busy consumers. Targeting families, working professionals and young consumers, the campaign seeks to build strong visibility, encourage trial and reinforce the brand promise — that favourite restaurant-style dishes can now be created easily at home. Through this initiative, Mother’s Recipe hopes to further strengthen its connect with evolving food habits in the region.