Dyson has unveiled the Dyson Airstrait™ straightener, setting a new standard in hairstyling technology by eliminating hot plates and heat damage.Engineered for diverse hair types, the Dyson Airstrait™ straightener achieves a natural straight look directly from wet hair. Its design includes two arms with high-pressure air jets that emit precisely angled airflow, drying and straightening hair simultaneously.
This innovative approach not only saves time but also maintains hair strength and health, delivering a smooth, shiny finish. James Dyson, Founder and Chief Engineer, emphasized the breakthrough: “Our expertise in manipulating powerful airflow over decades has led to the Dyson Airstrait™ straightener. It combines the convenience of traditional straighteners with high-velocity air blades, minimizing heat exposure for efficient styling.”
Powered by the Hyperdymium™ motor, spinning up to 106,000rpm, the Dyson Airstrait™ delivers precise airflow control without excess heat. Intelligent Heat Control monitors temperature 16 times per second, safeguarding hair’s natural shine.In Shillong, where style-conscious consumers seek advanced hair care solutions, the Dyson Airstrait™ straightener presents a compelling option. Its wet to dry functionality and air-based technology cater to the region’s demand for effective and safe hairstyling tools.Priced at INR 45,900, the Dyson Airstrait™ straightener is available in Prussian Blue/Rich Copper and Bright Nickel/Rich Copper. Interested consumers can explore and purchase at Dyson demo stores, dyson.in, or the Mydyson App.