Vi Business has announced compelling findings from its ‘ReadyForNext MSME Growth Insights Study Vol 2.0, 2024’. Released on World MSME Day, the study surveyed 1.6 lakh MSMEs across 16 sectors in India, highlighting that nearly 60% of these enterprises plan to digitize their operations by 2025.
The study underscores significant strides in digital adoption across sectors such as IT-ITES, Financial Services, and Transportation. Despite challenges, including knowledge gaps and financial constraints, MSMEs are increasingly leveraging cloud computing, IoT, and advanced workspace tools to boost productivity and market reach. Notably, sectors like Retail and Construction are also witnessing notable digital advancements.In Guwahati, a burgeoning market in the Northeast, businesses are gearing up for digital transformation, reflecting broader regional trends. The study emphasizes the critical role of senior leadership in driving digital initiatives, correlating higher digitalization rates with increased business turnover.
Vi Business has launched an enhanced Digital Assessment Tool in English and Hindi to assist MSMEs in evaluating their digital readiness. This tool, part of Vi’s #ReadyForNext initiative, provides customized reports and recommendations based on industry benchmarks.Arvind Nevatia, Chief Enterprise Business Officer at Vodafone Idea, highlighted Vi Business’s commitment to supporting India’s digital economy and empowering MSMEs to unlock their growth potential.