Croma, India’s leading omni-channel electronics retailer, has rolled out the first leg of its much-awaited ‘Festival of Dreams’ campaign, offering festive deals across West Bengal, Odisha, Assam, Meghalaya, and Jharkhand. The campaign, running from September 12 to 22, is designed to make Durga Puja shopping more affordable with attractive discounts, cashback up to ₹30,000, and GST relief benefits. Key offers include flat 35% off on televisions, air conditioners, and small appliances, 25% off on refrigerators, 30% off on washing machines and home audio, and 20% off on laptops. Smartphones are available at 15% off, while earphones and headphones come with a 45% discount. The retailer is also extending EMI plans and exchange offers to boost affordability.
In Shillong, the festive season has already translated into rising demand for smart electronics. Local consumers are showing strong interest in premium televisions, smartphones, and kitchen appliances ahead of the Puja. With Croma’s competitive offers, the Shillong market is expected to see a sharp uptick in sales as households plan upgrades to match festive celebrations.
“Durga Puja is a time of celebration and renewal. We want to make this season more special by enabling families to bring home the latest technologies at great value,” a Croma spokesperson said.