Against the glowing silhouette of the Howrah Bridge, the Blenders Pride Fashion Tour closed its 2025 edition with a craft story that blended emotion, heritage and market ambition. On a barge anchored in the Hooghly River, designer Anamika Khanna’s AK|OK collection unfolded like a tribute to generations of artisans, featuring deconstructed zardozi, chikankari and mirror-work reimagined through futuristic cuts and metallic finishes. Actor Ishaan Khatter, arriving dramatically by speedboat, became the face of a message that craftsmanship can leap beyond tradition into a global conversation.
Inside The Bengal Paddle vessel, guests discovered the Riverine Museum’s maritime artefacts and installations tracing the Hooghly’s legacy; an immersive backdrop that connected memory, heritage and premium brand storytelling. Pernod Ricard India and the Fashion Design Council of India said the finale embodies how innovation can create new emotional and economic value for craft-based industries.
Debasree Dasgupta, CMO Pernod Ricard India, said the finale demonstrated that “Future is Crafted,” while Khanna and FDCI chairman Sunil Sethi praised the audience’s embrace of bold reinterpretation.