CLEAN & CLEAR®, the leading name in teen skincare, is making waves with its latest digital film launch under the banner of the “Pimple Hi Toh Hai” campaign. This initiative aims to redefine the narrative surrounding teenage acne, urging adolescents to reclaim their confidence in the face of unexpected skin issues.
The digital film, a pivotal component of the campaign, illuminates the disruptive nature of pimples in a teenager’s life. By challenging societal norms and promoting self-assurance, CLEAN & CLEAR® endeavors to empower teens to navigate their skincare journey with resilience and confidence.At the heart of the campaign lies the unveiling of the new and enhanced CLEAN & CLEAR® Foaming Facewash®, clinically proven to combat pimples in just one week. With an increased concentration of pimple-fighting ingredients and a focus on skin hydration, this product offers a comprehensive solution to teenage skincare concerns.
Manoj Gadgil, Vice President of Marketing & Business Unit Head, Essential Health & Skin Health, Kenvue, emphasized the brand’s commitment to providing effective skincare solutions that enable teens to focus on what truly matters. Harshada Menon, Group Creative Director, DDB Mudra Group, echoed this sentiment, highlighting the campaign’s ambition to reshape perceptions surrounding acne and instill confidence in young individuals.To amplify its message, CLEAN & CLEAR® has enlisted the support of national and regional influencers, who will share their experiences and endorse the brand’s mission to combat pimple anxiety.