Citroën, the iconic French automaker, has unveiled its ambitious Network Expansion Program, signaling a dynamic shift in its approach to the Indian automotive market. With a visionary goal of establishing 200 sales and service touchpoints by the end of 2024, Citroën aims to redefine accessibility to its brand experience across the diverse landscapes of India.
This transformative initiative represents a staggering 400% increase in Citroën’s network footprint, reflecting the brand’s commitment to reaching customers beyond traditional urban hubs. Covering over 140 markets, including urban, semi-urban, and rural regions, Citroën’s expansion strategy promises to democratize access to its innovative vehicles and services.
Shishir Mishra, Brand Director of Citroën India, underscored the strategic significance of the expansion, stating, “We are on a mission to make Citroën a household name, extending our reach to Tier III and even Tier IV markets.”
The expansion plan is not merely about numbers but about revolutionizing the customer experience. Citroën intends to introduce tailored smart retail formats, ensuring that each touchpoint reflects the local culture and preferences.