Centrum India has launched Centrum Recharge, a new effervescent energy drink mix enriched with 13 essential vitamins and minerals designed to boost energy, immunity, and hydration. The product, priced at ₹10 per sachet, comes in convenient single-use packets and contains twice the vitamins and minerals compared to leading competitors, with no added sugars. To support the launch, Centrum has rolled out a multimedia campaign starring Bollywood actress and brand ambassador Anushka Sharma, highlighting the importance of replenishing vitamins and minerals lost during daily activities.
“AtishNegi, Category Lead – Vitamin & Mineral Supplements at Haleon ISC, emphasized that while many products focus on electrolyte replacement, Centrum Recharge addresses the crucial need for restoring key micronutrients like B Vitamins, Vitamin C, Magnesium, and Zinc, essential for maintaining energy and immune health. The product is available in two variants for kids and adults.
Health-conscious consumers have shown increasing interest in convenient wellness solutions amid busy lifestyles. Retailers report positive feedback for Centrum Recharge’s combination of nutrition and taste, making it a promising addition to the city’s health supplement offerings. The campaign will span digital, offline, sports, and fitness platforms. Centrum Recharge is available nationwide in pharmacies, grocery stores, supermarkets, and e-commerce sites. Anushka Sharma commented, “Centrum Recharge helps people stay energized and hydrated naturally.”