Apple’s Strategy Shift: Affordable Pricing Ignites Record Market Share in India
Apple’s long-standing image as a strictly ultra-premium brand is undergoing a seismic shift in India, as a deliberate "low-price play" has propelled the tech giant to its highest-ever market share in the region. According to latest industry data for early 2026, Apple has successfully captured a significant portion of the mid-to-high-end smartphone segment by aggressively leveraging older models and festive discounts to lower the barrier to entry. By keeping popular models like the iPhone 15 and iPhone 16 in active production and offering them at revised, highly competitive price points—often dipping below the ₹50,000 mark during major e-commerce sales—Apple has effectively tapped into the aspirational middle class. This strategy has allowed the company to grow its footprint not just in ti...










