Business

The third edition of Royal Stag BoomBox – The Original Sound of Generation Large commenced in Guwahati’s Saru Sajai Stadium Complex on March 1, marking a significant boost for India’s live entertainment industry. Combining Bollywood melodies with hip-hop beats, the event drew thousands, reinforcing the growing demand for experiential music festivals in the country. With power-packed performances by DJ Yogii, rapper Ikka, singer Nikhita Gandhi, and a grand finale by Armaan Malik, the festival created an immersive cultural experience. Beyond music, curated food zones, interactive gaming, and art installations contributed to the economic footprint of the event, benefiting local businesses, tourism, and hospitality sectors. Kartik Mohindra, Chief Marketing Officer, Pernod Ricard India, ...

HDFC Life, one of India’s leading life insurers, has launched HDFC Life Click 2 Achieve Par Advantage, a participating life insurance plan designed to help individuals meet financial milestones with liquidity, flexibility, and long-term security. The plan offers key features such as Policy Continuance Benefit (PCB), which waives future premiums while continuing benefits for nominees in case of the policyholder’s demise. It also provides a customizable Death Benefit Multiple (5x, 7x, or 11x) and a Paid-Up Addition option, allowing customers to convert cash bonuses into encashable benefits. Additionally, it includes life coverage for spouses and tax benefits under applicable laws. Commenting on the launch, Aneesh Khanna, Head of Products & Segments, HDFC Life, stated, “This produc...

The 3rd Edition of Electraverse Sparks, IEEMA’s flagship program for startups, took center stage on Day 4 of ELECRAMA 2025, bringing together 20 pioneering startups competing to showcase breakthrough innovations in energy, electronics, AI, automation, and sustainability. The event served as a platform for both early-stage and late-stage startups to present cutting-edge solutions that could transform the industry. The World Utility Summit concluded with insights from Vijay Mittal (IOFS), Joint Secretary, Ministry of Heavy Industries, emphasizing grid modernization, sustainable energy policies, and digital transformation in the power sector. He highlighted India’s rising energy demand and the necessity of strengthening domestic manufacturing, supply chain resilience, and green energy adopti...

ELECRAMA 2025 is reinforcing India’s ambition to become a global exporter of power equipment, bringing together over 120 industry leaders, policymakers, and experts. Discussions at the event focused on energy transition, AI-driven power management, and smart grids, underscoring the country’s strategic push toward modernization and sustainability. Shri Pankaj Agarwal, Secretary, Ministry of Power, highlighted the government’s commitment to clean energy, grid modernization, and domestic manufacturing. “India is rapidly emerging as a major power equipment exporter, with global players showing strong interest in our manufacturing capabilities,” he stated. Shri Gurdeep Singh, CMD, NTPC, reaffirmed NTPC’s leadership in expanding India’s non-fossil fuel capacity to 500 GW by 2030. The Wome...

The Customized Energy Solutions Foundation (CESF) is set to host a state-level Silk Link workshop in Shillong on February 26, 2025, at Vivanta Meghalaya, aiming to strengthen the Eri silk value chain across the state. With Ri-Bhoi district at the center of Meghalaya’s Eri silk industry, the initiative seeks to expand production beyond the current four districts to tap into the state’s full potential. CESF Director Ms. Netra Walawalkar highlighted the economic significance of the Eri silk sector, stating, “Expanding production across all districts has the potential to engage a much larger workforce and substantially increase the sector’s economic contribution.” The workshop will bring together key stakeholders, including government agencies, financial institutions, civil society organiz...